Google has just announced the name of the next major Android version: Android 8.0 Oreo. The name of the eighth iteration of Android comes as a result of a trade agreement between Google and Mondelez International, a company that owns, among others, the Oreo Sweets brand. So, it also was a bit of money-making scheme involved in choosing the name.
It is not the first time that Google turns the name of the most used smartphone operating system into a brand bearer that probably brings important US revenue to the company. In 2013, when it launched Android version 4.4, Google chose Nestle’s product name KitKat.
The difference is that Android Oreo will be a major update, more important than Android 4.4 KitKat. As a result, they will benefit from more media coverage and exposure, which will normally bring more money to Google as a result of the Mondelez agreement.
Android 8.0 Oreo will come up with many new features, including:
- Google Play Protect – a security suite that groups under the same umbrella all the protection technologies developed by Google for Android;
- Image-in-picture support – the video content of an application will be displayed in a frame while the user will use other applications;
- Notifications in the form of a point placed on an application icon (a feature for which Google clearly drew inspiration from Apple);
- Autofill – Password managers such as 1-Password or Last Pass will automatically be able to fill in user passwords on web forms;
- Instant Apps has been deployed by default – users can use some applications without installing them on the phone;
- Faster start-up time for higher operating system and autonomy – Google has restricted application running in the background;
- Settings menu has been consolidated – some of the main options have been grouped under the same umbrella;
- A new set of emoji that were completely redesigned.
Android 8.0 Oreo will be added today by Google’s Android Open Source Project (AOsP) project, with Nexus and Pixel devices being the first to benefit from the new OS version.
According to Google, smartphone manufacturers such as Essential, General Mobile, HMD Global, Huawei, HTC, Kyocera, LG, Motorola, Samsung, Sharp and Sony will be able to launch the first new devices with Android 8.0 Oreo by the end of the year.
As for updating older smartphones, this is entirely a decision of manufacturers. Cheap smartphones have little chance of being upgraded, while flagships such as the Galaxy S8 and S7 would normally need to be updated sometime later next year.