This new Nexus 4 ad focuses on Google Now, a personal assistant for Android based smartphones. Subliminal, they are taking a delicate shot at Apple’s Siri, saying that Google Now is better and gives you the right information at the right time.
I have to say, Google Now looks more complex than Apple’s virtual assistant. I don’t necessarily like the fact that this technology has access to all my private information (search, browsing history, personal contacts) and is using it in order to create those recommendations, but I guess there is no other way. I like Nexus 4, and ever since I owned that HTC One X, I’m constantly thinking about getting a cool Android device as a second phone. Maybe Nexus 4 will be it.